Locked-Out Sugar Workers Launch QR Code Campaign for a Fair Deal
The locked-out workers at American Crystal Sugar have launched the first-known union quick response (QR) code campaign to educate consumers and the general public about the lockout. This week, the workers will hand out fliers with the code in major cities in Minnesota, North Dakota and Iowa, the states where they are locked out.
Consumers who use their smart phones to take a photo of the flier’s QR code will be taken to the campaign website, where the video, “American Crystal Sugar is Killing the American Dream,” is available for viewing. After viewing the video, they can learn more about the lockout by exploring the site or signing a petition to support the workers and send a message to the company’s CEO.